Expectation Transfer

The challenge that businesses face is not necessarily to be better than any one competitor – it’s actually :

To Be Better than All of Them, Together

In order to win and keep a client, you need to provide an experience that “feels” as smooth and easy as using DoorDash or Uber Eats, Blue Apron, and/or Instacart.

This article by the Zendesk team is the best I have read on this subject.


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